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Apple’s “Surprise” Announcement…



So rumors are abounding that Apple’s announcement tomorrow will be unveiling new designs for its Macbook and Macbook Pro. There have been some leaked images of casing designs for a “late 2008” Macbook update, so this pretty much confirms the rumors. Somewhat anticlimactic, if you ask me, but this year already was a massive success for Apple with the 3G iPhone boom.

A much more interesting rumor is the announcement of a new $800 Macbook. This would be a turning point for Apple, as most of their products are aimed at the higher end consumers who are willing to spend more for the Apple suite and, if you ask me, just the marketing-driven cool factor that people have placed on Macs. It’s a smart move. Apple has already associated their brand as cool, hip and desirable, a modern day class/status symbol. And what’s every marketer’s dream? To bring class to the masses. I’m predicting an $800 Macbook with paltry computing power that becomes a huge success as people in the $500-600 laptop range shell out an extra $300 to have the little apple icon on their computers.

I kid, I kid. I actually use a few Apple products myself. It’s just so much fun to hate on Apple fans though. 🙂

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